The TikTok for Business Privacy Policy governs how your data as a business, and the data you share about your users, is handled.
- Information TikTok Collects from You (as the business/agency):
Profile Information: When you create an account, TikTok collects personal and business data such as your name, email address, phone number, company name, corporate location, and identity verification information.
Business Information: This includes details about your business, such as industry, legal name, and tax information.
Payment Information: Details related to your billing address and payment methods.
Information from Your Use of the Platform: TikTok automatically collects data related to your activity on the platform, such as IP address, device identifiers, and server logs. - How TikTok Uses Your Information:
To Provide Services: To operate and administer the TikTok Ads Manager, process payments, and provide customer support.
For Development and Improvement: To analyze user activity, perform A/B testing, and improve the platform’s features and services.
To Enforce Policies: To ensure compliance with the terms, guidelines, and policies, including fraud detection and content moderation.
To Communicate: To send service-related communications, updates, and support messages. - Data You Provide to TikTok (from your clients/users):
Data Sharing: If you use features like Custom Audiences (Customer File) or Event Data, you are responsible for obtaining the necessary consents from your users in Pakistan and complying with all local privacy laws.
Data Usage: TikTok’s policies prohibit using certain types of sensitive personal data for advertising. You cannot share or provide access to any data that is known to be from or about minors, or that contains sensitive information like health data.
Transparency: You must provide clear and transparent notices to your users about how their data is being collected and shared with TikTok for advertising purposes. - Data Security:
TikTok commits to taking appropriate technical and organizational measures to safeguard your information against unauthorized access, loss, theft, and modification.
For the most accurate and up-to-date information, you must read the official documents provided by TikTok when you sign up for an account on the TikTok for Business platform.