When you create a TikTok for Business account, whether for a regular ad account or as a partner agency, you are agreeing to a comprehensive set of terms, policies, and guidelines. These can be categorized as follows:
- Commercial Terms of Service:
Account Creation: You must provide accurate and verifiable business information, including your legal business name, country/region (Pakistan), industry, time zone, and a valid phone number.
Eligibility: Your business must be in good standing and comply with all applicable local laws and regulations in Pakistan.
Use of Services: You agree to use the TikTok for Business platform for legitimate commercial purposes only. This includes creating and managing ad campaigns for your clients. Unauthorized or fraudulent use is strictly prohibited.
Intellectual Property: You are responsible for ensuring that all content (text, images, videos) you upload for advertising purposes does not infringe on any third-party intellectual property rights (e.g., copyrights, trademarks).
Campaigns and Content: You must adhere to TikTok’s Advertising Policies and Community Guidelines. This includes prohibitions on content that is deceptive, misleading, illegal, or promotes dangerous products/services, hate speech, or discrimination.
Payment and Billing: You are responsible for all advertising fees and charges associated with your account. You must provide valid payment information and agree to TikTok’s Payment Terms, which may include specific payment methods supported in Pakistan. - Agency-Specific Terms (if applicable):
Partnership Agreement: If you are operating as an official TikTok partner or using an agency’s services, you will be subject to a separate partnership agreement. This agreement outlines the scope of the partnership, responsibilities, and any revenue-sharing or fee structure.
Account Management: The agency may have terms regarding the management of client ad accounts, including asset access, permissions, and collaboration on campaigns.
Financial Terms: There may be specific terms related to pre-payment, minimum spend commitments, or service fees charged by the agency for managing the ad account. - Advertising Policies:
Prohibited Content: A long list of prohibited content types, including but not limited to:
Adult content
Alcohol and tobacco products
Gambling and lotteries
Financial services (some may require certification)
Misleading or false information
Violence and dangerous activities
Unsafe supplements or products
Industry-Specific Policies: Certain industries (e.g., healthcare, pharmaceuticals) may have specific requirements and restrictions.
Data Collection Standards: Strict rules on how you can collect and use user data for advertising purposes. This includes the use of custom audiences and event data.